Good Marketing Doesn't Take Itself Too Seriously

Toyota hired some great people to work on the new campaign for the Sienna. The concept is actually pretty clever and executed quite well. Check out the video for the “swagger wagon:”

There’s an important lesson:

Good marketing doesn’t take itself—or its audience—too seriously.

Sometimes you need to have a little bit of fun with your audience.

What are some examples of “fun” marketing that you’ve seen recently?

Posted by Aaron Armstrong

Aaron is the author of several books including the Big Truths Bible Storybook, Epic Devotions, Awaiting a Savior: The Gospel, the New Creation, and the End of Poverty, and Contend: Defending the Faith in a Fallen World. His next book, published by Lexham Press, will release in Spring 2023.