Toyota hired some great people to work on the new campaign for the Sienna. The concept is actually pretty clever and executed quite well. Check out the video for the “swagger wagon:”
[youtube=http://www.youtube.com/watch?v=ql-N3F1FhW4]
There’s an important lesson:
Good marketing doesn’t take itself—or its audience—too seriously.
Sometimes you need to have a little bit of fun with your audience.
[youtube=http://www.youtube.com/watch?v=lYE02_ypz-4]
What are some examples of “fun” marketing that you’ve seen recently?
