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Book Review: Enchantment by Guy Kawasaki

“How can I influence others without moral compromise?” There are a number of easy cheats to convince people to follow your leadership (carrots and sticks) or to buy your product or join your cause (incentives), but eventually those things always fail. Why? Because they’re disingenuous. They don’t tap into people’s passions. They don’t move the heart. And without that happening, whatever impact you have is fleeting at best.

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