What I read in July
I am always consuming books, whether they’re physical, digital or audio. Every month, I like to share a breakdown of everything […]
What I read in July Read Post »
Book Reviews
marketing
Book Reviews
What I read in June
I am always consuming books, whether they’re physical, digital or audio. Every month, I like to share a breakdown of everything
What I read in June Read Post »
Christian Living, Ministry
Does your slogan say what you think it does?
Whether it’s on our signs, our websites or on the lips of our congregations, every church has a mission statement or
Does your slogan say what you think it does? Read Post »
Book Reviews
Book Review: Enchantment by Guy Kawasaki
“How can I influence others without moral compromise?” There are a number of easy cheats to convince people to follow your leadership (carrots and sticks) or to buy your product or join your cause (incentives), but eventually those things always fail. Why? Because they’re disingenuous. They don’t tap into people’s passions. They don’t move the heart. And without that happening, whatever impact you have is fleeting at best.
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Christian Living
Get to the Point
For a little over two years, I’ve been a “professional” writer. For about a year, I’ve actually been good at
Christian Living
Good Marketing Doesn't Take Itself Too Seriously
Toyota hired some great people to work on the new campaign for the Sienna. The concept is actually pretty clever
Good Marketing Doesn't Take Itself Too Seriously Read Post »
Books
Looking Back: My Favorite Books of 2009, part one
I love books, and this year I’ve probably read more of them than I ever have in years past. Out
Looking Back: My Favorite Books of 2009, part one Read Post »
Christian Living
Brand-olatry
[youtube=http://www.youtube.com/watch?v=knxqqrrEEmI] I’m sure you’ve seen lots of these commercials just like this one over the last few years. And laughed.